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Guidance & Benchmarks for UK teams.
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Media Relations

Pitching, newsroom, and journalist engagement that earns coverage.

9 articles
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Essential

Media Relations Playbook for UK Teams

A practical system for building journalist relationships and earning coverage with relevance.

5 min

Journalist Pitching in the UK: A Practical Framework

A clear pitching framework that respects journalists and improves response rates.

5 min
All guides

Press Release Structure That Gets Read

A simple structure that makes your release usable and easy to cover.

6 min

Press Briefing Checklist

A concise checklist to run effective press briefings.

6 min

Pitch Email Template That Gets Replies

A short, respectful email structure that earns journalist replies.

6 min

Online Newsroom Essentials for Comms Teams

The core newsroom elements that make coverage easier to secure.

6 min

Media Relations Metrics That Actually Help

A small set of metrics that link outreach to outcomes.

7 min

Building a Media List Without Burning Relationships

A targeted, respectful approach to building and maintaining media lists.

6 min

Media Interview Preparation in 20 Minutes

A quick prep routine for executives and spokespeople.

6 min