Media Monitoring Operating Model

A practical, decision-focused guide that supports comms teams.

Purpose

Define the purpose in one sentence.

Clarity prevents wasted effort.

Core steps

Use a short checklist to guide execution.

Consistency improves outcomes.

Common pitfalls

Avoid overly complex rules and missing owners.

Simplicity improves adoption.

Review cadence

Review monthly or after major events.

Regular reviews keep it relevant.