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A realistic cadence that prevents overload and keeps staff informed.

Set a channel hierarchy

Define primary channels for urgent updates, routine news, and social culture content.

When each channel has a purpose, employees know where to look.

Create a weekly rhythm

Weekly updates should be short and consistent. Avoid long lists of minor news.

Consistency builds habit and improves readership.

Increase leader visibility

Short, regular leader updates improve trust more than long quarterly notes.

Leaders should speak in plain language, not corporate jargon.

Build feedback loops

Add simple feedback options such as polls or short Q&A sessions.

Two-way communication increases engagement and reduces rumours.

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