Integrating Media Monitoring Data Into Your Reporting Stack

A practical checklist for moving monitoring data into BI and stakeholder reports.

Decide where the data will land: a BI tool, a data warehouse, or a shared report.

Clear destinations prevent over engineering and wasted integrations.

Agree on a common set of fields like outlet, date, sentiment, and theme.

Field consistency is the key to reliable reporting.

Set a refresh cadence that matches reporting needs, such as daily for alerts and weekly for dashboards.

Automation reduces manual effort and keeps reports current.

Define who can access raw data and who can publish summaries.

Governance protects sensitive information and keeps reporting accurate.