A practical workflow for capturing, tagging, and reporting TV and radio coverage.
Capture only what matters
Start with a priority list of shows and stations that shape perception for your stakeholders.
Expanding beyond priority shows should be a deliberate choice based on value, not habit.
Use transcripts for speed
Transcripts make search and tagging easier than video or audio alone.
Keep clips for high impact mentions where tone and context are essential.
Tag and classify consistently
Apply the same tags you use in your wider monitoring program so broadcast insights appear in the same reports.
Consistent tagging lets you compare broadcast impact against online and print coverage.
Integrate into the daily brief
Broadcast mentions should be summarized in the same daily or weekly format as other coverage.
This prevents broadcast insights from being siloed and overlooked.