Radio and TV remain high trust channels. Here is how to track them efficiently.
Prioritise high reach programmes
Broadcast monitoring can be expensive if you try to capture everything. Start with the highest reach programmes and the shows that shape public perception.
Build a short list of priority shows and review it each quarter.
Use transcripts, not just clips
Clips provide context, but transcripts allow faster search and analysis. For ongoing monitoring, transcripts are usually the better default.
When a story is sensitive, pair the transcript with a clip to validate tone and framing.
Integrate with daily reporting
Broadcast mentions should appear in the same daily or weekly reporting format as other coverage. This keeps the team aligned and avoids siloed insights.
Include the reach estimate and the show name so stakeholders can quickly assess impact.