The signals that reveal trust movement before it shows up in quarterly surveys.
Track the right signal categories
Focus on three categories: mainstream coverage tone, stakeholder commentary, and regulatory or watchdog mentions.
These categories tend to move earlier than survey results and provide actionable warning signs.
Set baselines and thresholds
Baseline the normal volume and tone for your brand. Without a baseline, every spike looks urgent.
Define thresholds for investigate, escalate, and ignore. Thresholds keep teams aligned in noisy periods.
Cross-check with customer feedback
Reputation moves when media signals align with customer sentiment. Compare coverage trends with support tickets or feedback channels.
When both move together, treat it as a priority signal.
Use a simple weekly ritual
A 20 minute weekly review builds shared awareness and prevents issues from growing unnoticed.
Document one insight and one action each week so monitoring drives change.