Media Monitoring Basics
The UK Media Monitoring Playbook (2026)
An end-to-end playbook for building a low-noise, high-impact monitoring program in the UK.
Media monitoring playbooks
Make media monitoring easier to run and easier to report.
Guides, checklists, and benchmarks to help UK comms teams cut noise, capture insight, and report outcomes.
Foundational guides
Essential reading for any media monitoring programme.
PR Measurement
A Practical PR Measurement Framework for UK Teams
A defensible framework that links PR activity to outcomes without over-promising attribution.
Media Monitoring Basics
PR and Comms Glossary (UK and Global)
Plain language definitions of core PR, comms, and media monitoring terms.
Media Monitoring Basics
Media Monitoring Basics: A Practical UK Guide
A clear UK-first guide to building a monitoring program that is reliable, low-noise, and decision focused.
Corporate Communications
Crisis Communications Plan Template
A clear plan structure so your response is fast and consistent.
Share of Voice
Share of Voice: A Simple Calculation That Holds Up
A reliable share of voice method that avoids misleading comparisons.
Tooling and Vendors
Vendor Evaluation Checklist for Media Monitoring Platforms
A structured way to compare tools and avoid costly surprises after purchase.
Media Monitoring Basics
How to Build a Media Monitoring Brief in 30 Minutes
A compact brief helps agencies, vendors, and internal teams deliver the right monitoring output.
Essential reading
Deep dives into key topics for comms teams.
Vendor Scorecard Template
A practical, decision-focused guide that supports comms teams.
Stakeholder Communications Framework
A structured approach to communicating with regulators, investors, partners, and communities.
Social Listening for Comms Teams
A focused system for turning social signals into reliable comms insight.
Competitive Benchmarking Beyond Share of Voice
A simple benchmarking model that combines quality, narrative, and momentum.
Media Relations Playbook for UK Teams
A practical system for building journalist relationships and earning coverage with relevance.
Journalist Pitching in the UK: A Practical Framework
A clear pitching framework that respects journalists and improves response rates.
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Topics
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About MediaMonitoring.uk
Independent, practitioner-written guides for media monitoring, PR measurement, and brand reputation. No vendor sponsorship. No gated content. Built for UK comms teams who need clarity, not sales decks.